Leveraging LinkedIn: Tips from a Vetted LinkedIn Vendor

Craig Engstrom, Ph.D., CPTD

Association Professor / Career Coach

In this collaborative discussion, session attendees will first be treated to (1) tips and tools to use when approaching LinkedIn as a search engine and (2) overlooked platform features. Following the introductory overview, session attendees are invited to share their specific use-cases or ask general questions to obtain insights from a LinkedIn-vetted service provider.

Objectives:

1. List strategies for maximizing LinkedIn as a search engine

2. Demonstrate how to use often overlooked LinkedIn features to generate leads

ATD Competencies:

1. Personal capability: Knowledge of resources for career exploration and lifelong learning for self and others.

2.  Personal capability: Skill in developing, maintaining, and leveraging networks across a range of people and groups inside and outside the organization, for example influential people and learning and performance experts.

3. Professional capability: Knowledge of techniques and approaches to leverage social media platforms and tools to support knowledge sharing, idea exchange, and learning.

Speaker Bio:

Craig Engstrom, Ph.D. is an associate professor of business communication and persuasion at Southern Illinois University Carbondale (SIUC). His research focuses on persuasion in professional communication, organizations, and training. He is a communication and career coach for Communication@Work LLC and a Certified Professional in Talent Development. He is a vetted Career Expert Program vendor for LinkedIn.